Next, we explain step by step how to make a company dossier: Step 1: Define the purpose of the company dossier Related: 3 Steps to Establish a Market Positioning Strategy We recommend a maximum of 1 page for this section. Include your basic information: address, telephone, website, opening hours, among others. Section 5: Contact informationįinally, we recommend assigning a page for contact information. You can also play with including testimonials and logos of current customers. As well as certifications obtained that give credibility to customers that they can count on you. In this section you can choose to include achievements and company awards. Ex: total number of clients, number of services provided, total of countries with which they do business, etc … We recommend a maximum of 2 pages for this section. Section 3: Important statistics of your businessĬreate attractive graphics that reflect important statistics of your business. We recommend a maximum of 2 pages for this section. We recommend including a brief description of each one, as well as its main features and / or prices (not mandatory). In this second section, you must present your products or services in the best possible way. Section 2: Presentation of products or services We recommend a maximum of 4 pages for this section. Let them know who you are and what your company does. In this initial part of the company dossier you will have to capture information about the history, mission, values, vision, objectives and work team of your company. In our digital marketing agency we recommend structuring a company dossier as follows: Section 1: Company Introduction In this way, you will not spend another year without this important corporate document.Ī company dossier consists of 5 main sections. If your company does not yet have a company dossier, then we explain next how to create a company dossier, as well as what a company dossier should include. As well as, it is common to deliver a company dossier at the stands of business fairs.
It is very common for sales employees to give their new prospects a company dossier when engaging in a conversation. The company dossier, as a business tool, is often used as a cover letter for new clients.
What is a company dossier?Ī company dossier is a corporate document whose purpose is to present the company, exposing its most relevant data and characteristics, in a reduced and attractive way. Therefore, from Imagine Hub, Digital Marketing Agency, we explain all these concepts so you have a great understanding about this important corporate document and marketing tool. We often hear in the business world about the term “company dossier”, but in reality we may never have asked ourselves what a business dossier is, how to create a company dossier or what its purpose is. 5 Steps on How to Create a Company Dossier
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